Thinkpieces

Fresh thinking from meaning's analysts. Review or download conference papers, presentations, original research and articles published in the press, free of charge.
Our pick of the topics presented by Tim Macer and others at conferences around the world.
We have collected together articles written by meaning analysts from the press.
Comment and analysis from Tim Macer's regular column in research magazine on trends and happenings specific to IT in market research.
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Pick of the bunch

Featured paper: We seek them here, we seek them there
Is mixed mode research technology in search of a solution, or can it actually help research? What should you look for in mixed mode software? Tim Macer's definitive paper first presented at the ASC International Conference, 2003.
Download the paper in Acrobat PDF format
Featured article: Software choices: at the start of the journey
Tim Macer offers advice on a safe and practical way to go about choosing new software. Includes practical tips from people who have been through the process.
Download the article in Acrobat PDF format
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